OUR BRAND 

Miss Shop was found in the 1990’s as a way to capture Myer’s youth market and further appeal to a broader customer range and intended to introduce fashion to the youthful and feminine. The first Miss Shop store was located in Myer’s Bourke Street basement and can now be found within each Myer store’s womenswear department. Miss Shop appeals to the Australian youth market through their products ranging from essentials to fashion-forward pieces to suit all customer needs.

 

As a youth brand we deliver quality and trend to our customers all over Australia at the right time and affordable prices. Our vision is to embrace Australia’s multicultural society by Empowering women from various cultural background and skin colours. We aim to shed light on the importance of self- confidence and body positivity through manufacturing products that appeal to women of all body shapes and sizes. As a brand we strive to create an amazing experience and have a great impact on everyone we met. We are not perfect and are passionately working towards being an inclusive brand that creates a positive impact on women and their body image. We would love to hear your feedback whether it’s in store or online to further improve our products and customer service.